Author Archives: Graham Way

Digital Music Distribution – Choosing An Aggregator

This spring, SOCAN published on its website “A guide to digital music platforms”. The subject of distribution and retail in the online sphere is an important one to a lot of independent artists and I applaud Canada’s performing rights organization in its efforts to assist recording acts with this kind of information. However, when it comes to choosing a digital distributor (“aggregator”) (more…)

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Renaming Your Songs–Retitling Can Be The Indie Artist’s Friend

I wrote a blog a couple of years back (Giving Your Song Multiple Personalities) about the topic of song retitling. The practice of giving a song two or more names has been going on for a long time and has always got a bad rap from some quarters in this industry. If anything, the negative dialogue has only gotten shriller in recent years, so I thought it a good time to revisit the subject and (more…)

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Crowdfunding – What Every Music Artist Needs To Know

Sometimes referred to as fanfunding, hyper funding, micropatronage, or other such terms, crowdfunding can be defined as the activity of raising money from the public through individual contributions that are facilitated by a fundraising campaign hosted on one or another Internet website. A handful of third-party fundraising platforms have garnered most of the attention these days, like Kickstarter and Indiegogo, but (more…)

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Some Basics About Internet Marketing for Music Artists

I recently moderated a workshop locally on Internet marketing (IM) that was geared specifically for music artists. I don’t consider myself an expert in the field, but I’ve learned a fair bit from private work with a top IM coach as well as extensive research and countless seminars, webinars and teleseminars I’ve attended.

I was pleased to have the opportunity to be part of this workshop because I think it’s essential for independent artists to gain a much better understanding about what this IM thing is really all about and why so many aspiring acts aren’t getting much traction with their online promotional efforts. We heard from a guest speaker about the social media management part of it, but I had a few things to say myself about some other key elements of online marketing that I’d like to summarize here. (more…)

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The Management Deal – Caution Is The Order Of The Day

My recent work on a management deal contract for a local DJ artist brought back to mind a number of things every musician, singer and band ought to think seriously about when looking for a personal manager.

Right off the bat, it’s important to know (more…)

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Score One For The Independent Artist Against The Big Boys

On July 12, Canada’ supreme court did independent labels and artists out there a big favour.

In a landmark decision, the court ruled that the copyright board had erred in classifying paid and unpaid downloads as “communications” (a.k.a. “broadcasts”), entrenching technological neutrality as a copyright principle and, thus, putting the kibosh on Socan’s efforts on behalf of publishers to collect a performance royalty every time part or all of a song is downloaded from the Web. The court also ruled that streaming (more…)

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Do Record Labels Matter Anymore?

I recently hosted a Meetup workshop event for artists focused on the topic of record labels versus going the indie route. I think this is a pretty important topic these days, what with all the loose talk and opinions flying around about the death of the industry as we know it, let alone the plethora of negative stories out there about how labels treat their artists. (more…)

Posted in Making It In This Business, Record Deals and Labels | Leave a comment

Dealing With A Booking Agent And Protecting Your Interests

The agent has a responsibility not only to you, but to the party hiring you. He has to be confident that you will fulfill that party’s needs and that the party will also live up to their responsibilities. For all intents and purposes, then, the agent has both the employee (the act) and the employer (the hiring party) as clients, for ultimately his agenda is to make sure that both parties are satisfied. This dual responsibility is directly reflected in how money flows between the parties. (more…)

Posted in Live Music and Performance | Leave a comment

Steve Jobs Takes Me Into The New Year Pondering Our Future

One of the gifts I got this Christmas was the Steve Jobs biography by Walter Isaacson. I’m a Mac person and have been for 20 years now, and a baby boomer like Jobs, so I’m looking forward to the read.

When I mentioned this to a good friend of mine, he chirped something to the effect that Jobs was a genius who turned a whole generation into social misfits (more…)

Posted in Personal Musings | 1 Comment

Google Music Launches In U.S. – Look Out iTunes?

After a lot of hoopla and much anticipation, on November 16 Google finally launched its Google Music download store with a launch event in Hollywood, California. I haven’t started using it yet, because it’s currently only available to people in the U.S. and I’m based in Canada, but I’d like to pass on some interesting tidbits I’ve found out about the service. (more…)

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